Real Estate Marketing Tools

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For real estate investors, email marketing can be a tremendous resource. It has the power to get your business noticed by hundreds of thousands of potential customers.

The goal of email marketing is to generate leads by targeting fans of your brand and converting them into sales.

While most marketing tools focus on generating leads, email marketing focuses on pursuing them and converting them into sales.



Whether you’re an experienced real estate professional or just starting out, MailChimp is a valuable tool for real estate marketing.

Its powerful tools allow you to reach hundreds of thousands of potential customers and convert them into buyers.

The software includes templates and a drag-and-drop interface, making it easy to customise messages and set up automated campaigns.


You can send personalised emails based on the interests of your contacts. You can also use advanced tools to segment your list by creating lists, tags, or custom fields.

You can also automate messages based on predetermined parameters. This can help you send emails to the right audience at the right time.


Many real estate email marketing tools offer free plans or paid plans based on how many subscribers you want to email.

MailChimp offers a free plan until you reach 2,000 subscribers. After that, you can upgrade to a paid plan. This plan lets you send up to 300 emails per day.


For those who want to save a few bucks, MailChimp has a free entrepreneur plan. For less than $1 a day, you can use MailChimp’s unlimited email marketing plan with up to 2,000 subscribers.

You can also use MailChimp to create your own website with its website builder. Mailchimp also allows you to connect your domain and analyse traffic.


Social media

Using social media as a real estate marketing tool can be a powerful way to reach a broader audience. Social media helps you connect with potential clients, get feedback and build brand loyalty.

If you can harness the power of this medium to your advantage, you can have the same success as these companies.


To succeed on social media, you need to create content that people want to see. Use hashtags to help people find what you post.

Also, make sure that your content is consistent and reflects your personality. You can also make use of A/B testing, which will give you insight on the content that works best for your target audience.


Social media algorithms tend to favour posts that generate high engagement, so your posts should include questions and comments. Also, make sure to share content that your followers will find interesting, such as upcoming local events.

You can even run contests to increase awareness of your business. By following these steps, you can improve the performance of your social media accounts.


Using photo editing software to enhance the visual content of your real estate listings is also important. While Photoshop is a powerful tool, it is expensive and requires graphic design skills.

You can use other design tools that are more affordable and easy to use. Picmonkey is a great example of a free, easy-to-use program that you can use to create visually appealing social media content.



A Slack real estate marketing tool allows real estate agents to communicate with one another in an easily accessible way.

They can share documents and other information with one another without wasting time sending multiple emails. Slack also has a convenient feedback system that allows authorised users to see and comment on documents.

Users can create different channels based on their roles, including teams, agents, property managers, brokers, and business partners.


Slack can also be a useful tool for real estate investors. Using private channels allows them to communicate with business partners, lenders, and other key stakeholders.

They can also invite the team members who will be involved in a specific real estate transaction, such as a property manager, inspector, or vendor.

This way, everyone can stay informed of the status of the deal. Ultimately, Slack can help real estate investors diversify their rental portfolio and build a strong referral network.


Another benefit of Slack is that it allows users to keep their inbox cleaner. Important messages are stored in a separate folder, and those that are not urgent can be filtered out until they are needed.

This is crucial for agents in the real estate business, as they are required to follow up on leads within a set period of time. Slack also helps agents keep track of all emails and communication attempts.


In addition to its many benefits, Slack also allows users to communicate with each other on different devices. It supports Mac, Windows, and Android platforms. It has a user-friendly control panel that makes it easy to navigate.

It also supports various features, including the ability to share files and documents. You can also integrate other apps into the Slack platform, making it a truly flexible communication tool for your real estate team.



Email marketing is one of the most effective real estate marketing tools. It offers real estate marketers tremendous power to generate attention and reach hundreds of thousands of potential customers.

The main goal of this type of marketing is to generate leads by sending emails to people who already like your brand. Then, you convert those leads into real sales.


Another excellent real estate marketing tool is Hootsuite, which allows you to post to multiple social media accounts at once.

This will increase your exposure to buyers and give you more opportunities to interact with them frequently. The software also helps you geo-target search terms to reach buyers in a specific location.


Hootsuite offers a dashboard for managing social media campaigns. You can schedule posts and monitor success over time. This service is free for up to three accounts.

It also has several tiered pricing plans. This is one of the best real estate marketing tools available. However, you need to be aware of the limitations of this tool.


Hootsuite is a social media management tool used by many organisations and realtors alike. Its all-in-one interface allows users to schedule, manage, and publish social content across multiple platforms.

With its scheduling feature, realtors can share relevant information to potential clients on a regular basis.



Roomvu’s video marketing software provides real estate professionals with ready-made video content. It creates tens of videos every week and allows agents to personalise them with their branding and unique templates.

The platform also offers video emails, a content calendar, real estate social media automation, and landing pages.

The videos are automatically embedded with an agent’s headshot, so they can be used in social media marketing campaigns and emails.


Sam Mehrbod, the CEO of Roomvu, is an entrepreneur who started his business in 2010. He has worked with leaders in the real estate industry to build a platform for real estate marketing.

Today, he has a team of 30 full-time employees and 200 contractors. Before founding Roomvu, he was a top-ranked realtor in Greater Vancouver and earned a Ph.D. from the University of British Columbia.


Roomvu’s video marketing software makes sending emails to prospective clients a breeze. You can choose from an assortment of video content, including news content and ready-made videos.

The premium and platinum plans cost $60 and $110, respectively, and feature built-in video editing capabilities. The Roomvu pro plan allows you to automate social media content across five platforms.

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